WannaPlayPoker.net

URL: www.wannaplaypoker.net
Launch date: September 2005
Market: Live poker players
Audience: TBA

WannaPlayPoker is a free service helping poker enthusiasts worldwide find other players, home games and card rooms in their area. Although the site is a departure from our holiday-related portfolio, the technology and marketing behind it are based squarely on the foundations of our existing sites.

Why poker? Because having become fans of the game ourselves and eager to find other players, we quickly realised how our work could be applied in the poker world. The basis of Breaks past success is in providing a timely, safe and comfortable environment for people to contact one another.

The idea of putting players in contact with one another is not a new one. However WannaPlayPoker.net has been carefully designed around three key principles: total privacy for registered players, free to use and coverage of all the main poker-playing countries.

Given a strong audience of keen players, we believe this will be the best possible environment for advertisers. As always, advertising placement is strictly controlled to prevent a "billboard" effect whilst maximising exposure for those listed.

The site will be marketed via strong partnerships and high search engine placement and strong incentives for players to join including merchandise, invitations to major tournaments and some merchandising.

More news about the site's progress will be posted as we progress.